Who are We?

     Jo's Dream was founded in 1995 by Rick Israel. After closing his retail toy store, Rick decided to open a wholesale novelty business in Branchburg, NJ. We sell many unique and unusual products through our network of distributors throughout the country.

     We are a wholesale source to the retail trade. Our products include, but are not limited to childrens novelties, teen and tween jewelry, novelty door hangers, and similar products. We stay on top of the latest trends by continually updating and enhancing our catalog.

     We pride ourselves on offering a great mix of products with customer service our number one focus, including making prompt shipments.















Jo's Dream